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How do colors affect purchases?


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Marsha Collier's Musings:
How do colors affect purchases?

Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.

Interesting infographic from Kissmetrics:

 

Online Alternatives to Photoshop


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Below a list of Web based graphic editors that work on almost any web browser and under any platform that supports them (Windows, Mac, Linux, etc)

They are all quite decent, but my favorites are:

Splashup, a free and easy to use Flash (10) powerful editing tool and photo manager with an interface similar to Photoshop,.that works in real-time and also allows you to edit many images at once in batch mode.

Splashup integrates seamlessly with top photo-sharing sites.

Features:

  • Multiple image editing
  • Pixel-level control
  • Layers
  • Brushes & Filters
  • Layer effects
  • Integration with top photo-sharing sites like flickr
  • Fullscreen mode
  • Resizable windows and panels

Aviary is a suite of powerful creative applications that you can use right in your web browser, accessible to artists of all genres, from graphic design to audio editing.

Image Editor

Their image editor has layers, masks, effects, undo history, and all that other good stuff. Learn more about Phoenix

Vector Editor

The world's first online vector editor. Learn more about Raven

Image Markup

Use Falcon to quickly capture images and web pages from your browser or desktop and crop, re-size or mark them up. Learn more about Falcon

Swatch Editor

Color swatches and palettes tool that will help you find colors. Learn more about Toucan

 

Web design


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Web design

From Wikipedia, the free encyclopedia




An example of a web page that uses CSS Layouts
Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, microblogging clients and RSS readers.
Web design is a kind of graphic design intended for development and styling of objects of the Internet's information environment to provide them with high-end consumer features and aesthetic qualities. The offered definition separates web design from web programming, emphasizing the functional features of a web site, as well as positioning web design as a kind of graphic design.[1]
The process of designing web pages, web sites, web applications or multimedia for the Web may utilize multiple disciplines, such as animation, authoring, communication design, corporate identity, graphic design, human-computer interaction, information architecture, interaction design, marketing, photography, search engine optimization and typography.
Web pages and web sites can be static pages, or can be programmed to be dynamic pages that automatically adapt content or visual appearance depending on a variety of factors, such as input from the end-user, input from the Webmaster or changes in the computing environment (such as the site's associated database having been modified).
With growing specialization within communication design and information technology fields, there is a strong tendency to draw a clear line between web design specifically for web pages and web development for the overall logistics of all web-based services.